Gain competitive advantage by making a positive difference

I help build critical skills to drive innovation success.

People don’t buy products; they buy better versions of themselves……….

Humans are complex; our choices can not be explained only from a functional point of view. We make choices based on different needs, expectations, feelings and how we want to be perceived by others.

I am fascinated by mindful innovation. Innovation that is responsive and connects with human beings and what is important to them. Yet at the same time is responsible; connecting with a deeper sense of how you as a business want to make a difference and leave a positive legacy.

Figuring out how to approach this requires headspace and time! 

Based on over 20 years of practical experience in innovation and anchored in scholarly analyses, my unique version of design thinking will empower teams with cutting-edge tools and methods to think more creatively and drive a culture of mindful innovation.   

In an era of disruption and shifting customer needs, businesses need to question everything and simply cannot operate as they have in the past. I am a strong believer that questioning plus action can lead to change and that brands need to get ahead with a framework of rethink, reimagine and reset. This is the framework that underpins my approach.

Build the skills that matter for positive change

My approach is focused around eliminating unnecessary work and giving teams simple ways and tools to elevate their mindful innovation skills to the next level; building the critical skills necessary for activating positive change.