Uncover what really matters to people
Hello I’m
Yvonne Richardson
A behavioural science-informed consultant, educator and founder of ImagineUp - an independent strategy and learning practice helping brands and creative teams move beyond surface-level insight to understand what really matters to people:
Look deeper.
Find what matters.
Turn insight into meaningful action.
From human understanding to more meaningful action.
Look deeper. Think differently. Create what matters.
I help individuals, brands and creative teams look beneath behaviours and trends to understand the needs, emotions and tensions shaping people’s choices.
Through consultancy, keynotes, workshops and practical tools, I bring together psychology, cultural insight, and imagination - helping teams turn complexity into clearer direction and more meaningful action.
What I believe?
In a world that is louder, faster and increasingly automated, finding more information is rarely the problem. Knowing what matters and what to do with it is.
I believe:
Behaviour makes more sense when we look beneath it-at the needs, emotions and tensions shaping people’s choices.
Evidence should sharpen our thinking without limiting our imagination-because people and possibilities rarely fit neatly into categories, data points or trends.
AI should extend human curiosity, creativity and judgement-not replace them.
The strongest work combines human understanding, evidence and imagination-turning complexity into clearer direction, more distinctive ideas and experiences that genuinely matter.
To find out more about how we can work together, please get in touch
let’s talk
Thank you for your interest. Please feel free to contact me on the email below:
Email
yvonne@yvonnerichardson.co.uk